Ever find yourself surprised by the cost of your shopping when you get to the till? Want to find out smart but simple ways to save on your supermarket shopping? Don’t panic! Fair Finance’s savvy shopper tips are here to help you save £s at the tills.How to become a savvy shopper ?

Save money by shopping for unbranded products- did you know that branded and non-branded paracetamol contain the same active ingredient, these products can sometimes have a price difference of £2. So which would you choose?How to become a savvy shopper ?

1.Take the challenge- If you are used to buying branded products for your family why not try purchasing unbranded versions and see if they can tell the difference. Often ‘value’ products in primary packaging are produced in the same factories as so-called luxury items so by switching you may not be compensating on quality but could potentially save a lot of money.

2.Be smart with supermarket deals- a lot of supermarkets will try their best to upsell their products, this is to get you to buy more, so you end up spending more. Why not try shopping with a friend when it comes to buy one get one free deal. This will mean each of you will get the product for half price without purchase additional extra products.How to become a savvy shopper ?

3.Look around- Did you know that supermarkets often place higher costing items at eye level on shelves, so customers are more likely to buy them. Why not try looking on lower shelves… you may be able to find a bargain.

4.Don’t be tempted!- Another trick of supermarkets to make us spend more is by placing sweets and chocolates by tills as they are impulse buys and the last chance for the supermarket to make extra money out of you.How to become a savvy shopper ?

5.Make a list- simple things like making a list can also help you to be a savvier shopper. Going shopping with a purpose to get certain things can stop you wandering the aisles and buying stuff you don’t need. Supermarkets are set out with everyday items in harder to reach places so that you walk through the whole store to find them and there are more chances for you to be tempted by ‘special offers’ to make you spend more.

6.Remember- Supermarkets are there to make money and make you spend as much as possible to be smart. Take these simple tips and question ‘special offers’ and ‘loyalty schemes’ it may be better for you to shop elsewhere or buy an item which isn’t on ‘special offer’ but is cheaper.How to become a savvy shopper ?

What are your top supermarket tips? We would love you to share them with us in our tip exchange on our twitter and facebook pages.

1. Buy nothing. Many times, not buying anything at all will save you more than buying something on sale.

2. Consider all your options. Instead of purchasing something could you make it, get it used, fix something you already own, or do without? Could you use a less expensive alternative or a generic or house brand item?How to become a savvy shopper ?

3.Know what you want. Write things down while you’re at home, where you’ll most likely be using most of your purchases.

4. Research larger purchases. You don’t have to study every loaf of bread, but if you’re thinking of buying an appliance, an automobile, a computer, etc., it can be well worth your time to familiarize yourself

5.Keep a list. If it’s more than two items, write them down.
Writing things down while you’re at home helps you not to forget them when you’re at the store, thus saving you trips, time and money. This is especially true for day-to-day purchases.How to become a savvy shopper ?


Lists of more massive purchases or potential can help you to distinguish between needs and wants, and to consider more significant acquisitions more carefully before buying them.

A list can be an excellent place to leave things you’re still considering. You may learn more about a particular item or decide you don’t need it later on.

6. Know what is a reasonable price.
For items that you buy routinely, such as groceries, watch the advertisements and know what reasonable prices are and what little sale prices are. You can keep a notebook with prices at different stores if it helps.
For items, you purchase less frequently, make a price comparison. Call or shop around to a few different stores. Look online, too, but don’t forget to figure in the extra costs of shipping and taxes.

7.Stick to the list. Stores go out of their way to put the necessary items in the back so that you have to wander past prominently placed, colorful bargains. If you didn’t need junk food, bright sandals, or an extra 100-foot extension cord when you were at home, you don’t need it in the store.

8.Stock up, but be selective about what you stock up on. Bulk pricing can get you a good deal, but if you end up with 25 pounds of flour and you never bake, it’s not good deal. Buy in bulk if you use it, if it will last long enough for you to use it, if you have the space to store it, and if the price is better than you’d get buying a more moderate quantity .How to become a savvy shopper ?

9.Consider bargains carefully. Is it excellent deal, or is somebody trying to upsell you or persuade you to buy something you don’t need?

10.Learn to recognize a sales pitch and resist it.

11.Spend cash. Seeing yourself part company with your money, and parting company only with money you have, can often remind you to spend less. It can certainly help you keep from overextending yourself.

12.Think through the lifetime of your purchase. Will this investment become clutter? Will you be able to go on using it for a long time? Can you do without it for now?

13.Remember that not all purchases are objects. A restaurant meal, a gym membership, and a monthly cell phone bill are all purchases you should evaluate carefully. Scrutinize anything with a monthly bill or monthly payment with particular care, since a few dollars a month can quickly turn into many dollars per year.How to become a savvy shopper ?

14.Figure at all costs when considering a purchase. Include taxes, subscriptions, shipping, upkeep, and your own time to use or set up whatever you are purchasing.

15.Ask for a better price. Not all prices are negotiable, but it doesn’t cost you anything to ask. Just asking “Is this the best price you can offer?” can often bring the price down, but depending on the situation, you may want to haggle a bit.


  • Don’t bother keeping up with the Joneses. If your car is older or smaller than the one in the driveway next door, keep it in good repair, wash and vacuum it, and know that you’re probably paying less for insurance.
  • Don’t follow fashion, at least not too closely. Fashion causes perfectly usable goods, such as clothing and home wares, to become outdated more quickly than they wear out. Instead, choose neutrals and colors you like in classical styles and use them as long as you can.



  • If something looks too good to be true, be very suspicious. Either avoid the deal altogether or read the fine print very carefully and make sure it’s not an outright scam.
  • There are more important things in life than shopping or saving money. Balance shopping and bargain-hunting with other, more productive activities.


  1. Wow that was odd. I just wrote an really long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say superb blog!

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